When BMO set out to support LGBTQIA2S+ communities with a campaign that spanned five cities, they needed more than a photo booth, they needed a national activation that inspired real participation and measurable impact. MDRN delivered a Digital Mosaic experience that turned every guest photo into a $1 donation, uniting thousands across Toronto, Vancouver, Montreal, Calgary, and Ottawa in a powerful, purpose-driven moment. This wasn’t just content, it was community, made visible in real time.

Measuring ROI from experiential brand activations isn’t just possible, it’s essential. While traditional metrics like foot traffic and photo count are easy to collect, they often miss the mark when it comes to proving real business value. This blog breaks down how to move beyond “event hype” and start tracking the metrics that matter, from lead capture and cost-per-engagement to social shares and post-event behaviour. If you're looking to make your activations measurable, memorable, and money well spent, this guide is your starting point.

Want to boost engagement at your next travel or tourism event?
Immersive photo and video activations don’t just entertain, they drive traffic, spark social sharing, and deliver measurable ROI. Whether you're launching a new destination, showcasing a hotel, or activating at a trade show, experiential marketing strategies like branded photo booths and share-worthy video moments help your audience connect and convert. Think Instagrammable content meets strategic brand storytelling.

The Spotlight Booth: Turning Guests Into the Main Event
At Angie's Models Talent Showcase Gala, MDRN Activations proved why the Spotlight Booth is the ultimate high-profile event essential. This immersive, red-carpet-ready experience delivers cinematic-quality portraits with professional-grade lighting, giving every guest their own cover-worthy moment. Perfect for talent showcases, fashion events, award galas, film premieres, and luxury brand launches, the Spotlight Booth transforms attendees into VIPs while generating instantly shareable content that extends your event’s reach online. For brands and agencies looking to blend star power with measurable ROI, this is the booth that brings the buzz long after the lights go down.

Turning Culture into Content: How a Magazine Cover Booth Elevated Colombia’s Independence Day
To celebrate Colombian Independence Day, the Embassy of Colombia partnered with MDRN Activations to create a bold, brand-aligned experience using our Magazine Cover Photo Booth. This cultural event activation generated over 130 portraits, boosted social media engagement, and captured the spirit of the day with measurable ROI.

Destination Canada Created Travel Buzz with a 360 Video Booth at IMEX America
At IMEX America, Destination Canada teamed up with MDRN Activations to launch an immersive 360 video booth that transported attendees through Canada’s most iconic landscapes, no passport required. The result? High engagement, viral content, and qualified travel leads.

With branded overlays, instant video delivery, and cinematic production value, this experiential activation turned curiosity into conversion, proving that a 360 booth can do more than entertain. It drives real ROI.

Looking to collect leads and actionable data from your events? Learn how MDRN Activations uses branded content delivery, interactive surveys, and custom microsites to help brands turn experiential moments into measurable marketing outcomes. Available across North America

Looking for a photo booth that works for hybrid or virtual events? Discover how MDRN’s Digital Mosaic Wall creates unified, branded moments across locations — with live visuals, guest interaction, and measurable engagement. Available across the U.S. and Canada.

Want more social shares from your live event? Discover how MDRN Activations helps brands create content-worthy experiences that guests love to post. From 360 video booths to post-event content packs, we activate in all major U.S. and Canadian cities.

Looking for a unique way to engage event attendees? Learn how trading card photo booths create personalized, shareable experiences that boost engagement and deliver measurable data. MDRN activates in all major U.S. and Canadian cities.

Looking for the best photo booth for sports, gaming, or fandom events? Discover how custom trading card booths from MDRN deliver interactive, collectible content your guests will love and share. Available across North America.

Learn how immersive video booths are transforming red carpet premieres into shareable, fan-led brand experiences. Discover why entertainment brands like Netflix partner with MDRN to turn fans into part of the story.